Day Disco
Revolutionary clubbing for the older generation that's young at heart
Day Disco aims to bring daytime clubbing events aimed at the over-30s in a bid to revive Jersey’s once-thriving nightlife, whilst also catering to those who prefer an early night.
The organisers hope to help people celebrate the music scene of Jersey’s past, without sacrificing their Sunday due to a hangover.
Harnessing the power of the web
Whilst an eye-catching website and social-media assault was essential to promote upcoming events, Day Disco wanted mobile phones to have limited power. Photography at events is not encouraged in an effort to discourage eyeballs on screens and encourage enjoyment of the music.
The power of nostalgia
In this vein, traditional printed flyers helped hark back to a golden age of clubbing identifiable by those attending. The events are all about the times attendees used to enjoy, but with the responsibilities they now have.
