Bonita Hair & Beauty
An online makeover for a leading salon on the move
The Brief
Bonita approached me for a website redesign at a pivotal point in their business timeline. They were expanding to larger single-site premises and it was a good time to refresh their online presence while using local events such as the Weekender Festival to raise awareness of their hair and beauty services.
Pivotal to this revamp was an online presence for Salon Essentials, at the time their online sister ‘store’ catering for local hairdressers and salons in particular, as a supply source.
Adaptable brand
With John’s input, I decided to keep the brand very simple but modern and easily recognisable. For the logo I deliberately used only two colours, meaning it could be easily reversed to work across multiple media.
Knowing the QOL brand would eventually be used on clothing and other merchandise meant a design element such as the ‘swoosh’ would come in handy later on.
Ship-shape online
Quality of Life’s web presence needed to be clean and simple. It needed to clearly inform but also make use of a private members area where John could upload tailored documents and video for subscribers. Above all it needed to banish any fear of exercise and be clear about the benefits.
Something to think about
With the nature of John’s business meaning he often works in different locations, printed material would prove to be a key tool in building more working relationships. Flyers could take the form of a regularly updated template, or reflect a particular topic or concern.
